Riffraff “The Label“ 101
11th June 2020
We are here for young artists and will be supporting gigs, advising etc regardless of artists signing up on The Label.
If we do both decide to work together in a more robust capacity our aim as Your Label is to leave nothing to chance. You are and will be treated as a member of the Riffraff family. We keep it small and personal.
Platforms like CD Baby and DRM take 25% commission for linking your music with global digital networks. In contrast Riffraff not only link your EP with the same platforms we do so much more. We chose to work with you and believe in you. Your music is much more than an algorithm.
We will communicate with you every step of the way and expect the same from you. We will give you shit if you don’t meet deadlines and argue with you about song selections etc but that’s because we love you lol.
Experienced musicians will mentor each band and support and offer advice where needed. This may include weekend jam and writing sessions again funded by us.
Our preference is to do a 80/20 split after costs option; in your favour of course. Note this includes revenue from sales and performing.
Note some of the * options may incur quite hefty costs again covered by Riffraff and reimbursed later. If we don’t recoup our outlay we take the hit not you the artist.
Note the most important promotion for any new artist is live gigs whether you are paid or not and we will support you in getting these although you might need to travel for some. Six60 toured the small towns for years in decrepit vans to get their home support. Now they can sell out Western Springs but it wasn’t luck.
We will
Manage your 4 to 6 song EP content.
*Provide facilities to record songs.
Set up release dates.
Provide you with cover art options.
Provide a video promotion recording for your promo.
Promotion
Promotion support building up to release date and beyond.
Distribute your EP through our own media channels (vast). This includes promoters, TV, radio, other labels, headlining bands etc.
Promote internationally through “Submit” to blogs, radio stations, labels, spotify playlists and influencers.
*Video promotion of band and first single.
*Support in merchandise design, creation and sales.
Live Play
Submit and promote to radio stations in NZ for AirPlay.
Submit your music to Independent Music NZ (IMNZ) for their playlist and opportunities for their national awards like the Taite Awards.
Showcase on Riffraff Live radio station.
Find, negotiate and promote live gigs both free and paying.
Monetising
Monetise through all the media and music platforms with “Tune Core”.
Distribution
*Provide option to record and market EP on vinyl or CD.
Management
* We will ensure you receive special management support as part of our label. We are your manager your promoter and your label. Whakawhanaungatanga is our way
Key Message
We believe in you and are prepared to take a financial risk on you. Likewise you are comfortable with us and trust that we can deliver on what we say, and have your best interest at heart.
